Welldium
Health tech
Copenhagen, Denmark
Q1 2025
RevOps & CRM, Automation & AI
Interim
Case
·
Welldium
·
RevOps & CRM, Automation & AI
+118 % revenue-generating practitioner partners for Welldium in eight months
Executive summary
Welldium grows through health practitioners who recommend supplements to their clients. COM works redefined which practitioners to target, rebuilt the funnel and lead qualification around them and automated the journey to the first order.
Client
Welldium
Website
welldium.com
Headquarters
Copenhagen, Denmark
Industry
Health tech (online supplement dispensary), B2B
Company type
Series B
Service
RevOps & CRM, Automation & AI
What was delivered
ICP redefinition from historical data, partner funnel, lead qualification, lifecycle automation, pipeline reporting, sales and marketing ownership
Teams in scope
Sales, Marketing, Management
Model
Interim
Quote
Tina Randrup
CEO, Welldium
The situation
Practitioners signed up on the platform, but few became active partners who ordered for their clients. Welldium had focused on a practitioner profile that did not match who actually stayed and generated revenue. Sales and marketing both touched the funnel without a shared definition of a qualified partner or clear responsibility per stage, and nobody could see where partners stalled.
The approach
Welldium targets the practitioners who actually convert.
We challenged the original ICP and analysed which practitioners had historically become active, revenue-generating partners. The new ICP is built on that data, not on assumptions, and every step after it follows from this decision.
Sales works only partners who fit.
Based on the new ICP we rebuilt the entire funnel from registration to activation and set four mandatory qualification criteria with the team. Every stage got a clearly defined responsibility in sales or marketing, which ended the double handling between the teams. Attio became the single pipeline view, with a kanban board for sales.
Practitioners activate without manual follow-up.
Customer.io sequences cover five lifecycle stages, from email verification and qualification survey to credential upload, onboarding and activation. The verification flow alone converts 10.5 % of practitioners who enter it. Weekly reporting shows conversion between stages, n8n connects the tools, and AI supported segmentation, reporting and campaign copy.
Two key figures
+118 %
active practitioner partners, August 2025 to March 2026
10.5 %
conversion in the automated account verification flow
Welldium now targets a data-based ICP, qualifies every practitioner against the same criteria and runs onboarding automatically. Active, revenue-generating partners grew 118 % within eight months, with a qualified pipeline of comparable size behind them. The growth combines the new targeting and automation with proactive outreach by Welldium's own sales team, which works the system today.
Tools in use
Attio
Customer.io
n8n
Claude
